A custom printed retail bag (featuring an internal printed pattern) and templated labeling system allows consistency and easy updates for temporary or seasonal offerings as well as popular blends. Whether postcards, embossed metal signage, or mugs, each element expands the brand past being a repeated logo. Sans-serif typography and a script which mimics flourished penmanship appear in a variety of uses and expand the brand system to avoid repetition.Īmaya Coffee has a substantial variety of marketing and packaging assets which we’ve assisted in both the design and production of. We emphasized the brand’s old-world craft with a combination mark and a variety of nautically inspired elements such as the ship, starts, anchor, and zig zag wave pattern. Amaya’s logo paints a rich image of a ship’s hold of carefully selected beans returning to be roasted by hand which is just as engaging even if the real world vessel happens to be an airplane. The idea of the merchant mariner formed the core of our efforts.
We needed to build a mythology around the brand that captured a pursuit that is equal parts passion and business. The company strives to pay homage to a history of coffee growing, roasting, and importing through responsible business practices and unerring craft. History and family is an important facet to the owner’s relationship with Amaya Coffee.
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